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MILLER GENUINE DRAFT LABEL

Die Type: HSS     Machine: Blumer A1110

QUALITY ASSURANCE PROJECT

A label jig and vacuum plate    Machine: Measuring system and software

SAKU FRONT LABEL

Die Type: HSS     Machine: BUSCH BL

GROLSCH NECK LABEL

Die Type: HSS     Machine: Blumer A1110

SMIRNOFF VODKA

Die Type: HSS     Machine: BUSCH Counter Pressure

LABORATORY CUTTING DIES

Die Type: Tool steel      Machine: NAEF Punch Press

NUTTELEX IN MOULD LABEL

Die Type: HSS      Machine: Blumer DG35 Counter Pressure

POKER CARDS

Die Type: HSS & Tungsten Carbide     Machine: Ruge & Singer

PROJECT CALABASH

Die Type: Tungsten Carbide     Machine: Blumer A1110

 

The South African Breweries Ltd (SAB) - Project Calabash, the largest packaging project ever undertaken in South Africa.

 

Lieben Dies manufactured the new label cutting dies for Castle Lager, Hansa Pilsner and Carling Black label.

SAB embarked on Project Calabash for reasons of contemporisation and differentiation: the old bottle shape, which had been in use for 40 years, was tired and old-fashioned, and there was an opportunity to modernise SAB’s mainstream beer offerings; also, there was a need to meet new packaging trends, and give SAB a better marketing platform and edge in the marketplace.

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